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Binary light/dark section rhythm with SF Pro typography. Apple Blue as the singular accent, pill-shaped CTAs, cinematic product photography.

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Color Palette

Key Characteristics:

#000000

Light Gray

#F5F5F7

Near Black

#1D1D1F

Apple Blue

#0071E3

Link Blue

#0066CC

Bright Blue

#2997FF

White

#FFFFFF

(`rgba(0, 0, 0, 0.48)`): Tertiary text, disabled states, carousel controls. ### Surface & Dark Variants -

#272729

Dark Surface 2

#262628

Dark Surface 3

#28282A

Dark Surface 4

#2A2A2D

Dark Surface 5

#242426

Button Active

#EDEDF2

Button Default Light

#FAFAFC

Typography

SF Pro Display

SF Pro Icons

SF Pro Text

Key Characteristics

  • SF Pro Display/Text with optical sizing — letterforms adapt automatically to size context
  • Binary light/dark section rhythm: black (#000000) alternating with light gray (#f5f5f7)
  • Single accent color: Apple Blue (#0071e3) reserved exclusively for interactive elements
  • Product-as-hero photography on solid color fields — no gradients, no textures, no distractions
  • Extremely tight headline line-heights (1.07-1.14) creating compressed, billboard-like impact
  • Full-width section layout with centered content — the viewport IS the canvas